Sunday Girl

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BACKSTAGE PASS TO NYFW

September marks the official kick-off to fall, and there’s no better way to get in the mood for a wardrobe revamp than a healthy dose of New York Fashion Week. For an insiders’ perspective on this coveted event, we tagged along with PR maven Vanessa von Bismarck, Partner of BPCM PR, and a few of her PR gurus to find out everything we wanted to know about fashion week and beyond.

VANESSA VON BISMARCK, PARTNER

1. Number of Fashion Week appearances? 15

2. Three things you can't live without during Fashion Week? My charger, my diptyque travel candle, and my Rimowa luggage 

3. Describe your Joie look in three words or less. Easy, feminine, boho

4. How do you take your look from day to night? Accessories, heels and hair

5. Tip for dressing with style & comfort? Find your basics that you always look good in and build from there

6. Items you're coveting for fall? Parka, high boots, dresses 

7. Your fashion mantra? With six pieces I should be able to travel for 4 days

8. What role do you find more challenging & why— mom or mogul ? Mom. It’s easier to reason with adults

9. How do you keep your team motivated during Fashion Week? Love and affection. Donuts and wine

10.Words of wisdom for anyone starting out in PR? Leave your ego at home, work hard, run toward the fire 

11. Fashion Week wind down routine? Dinner with friends and family

12. Favorite thing to do on a Sunday in fall? Go hiking in upstate New York